The 1-percent solution: Buy more luxury toys

Double dip? You mean like when you’re digging into your wallet for that second pair of Blahnik pumps?

Luxury shoppers are shrugging off the threat of a global recession, braving choppy stock markets and rising Wall Street protests to splurge on Louis Vuitton handbags, Dior dresses and Bulgari watches.

That, at least, is what French luxury conglomerate LVMH told investors yesterday as it reported a 15-percent gain in third-quarter sales, adding that its business outlook for the rest of the year is upbeat.

“In the current environment, most people are looking for reasons to be worried rather than to be optimistic,” LVMH finance director Jean-Jacques Guiony said, referring to fears about Europe’s debt crisis that have rocked stock markets worldwide.

While those worries limited sales growth in Europe to 7 percent in the most recent quarter, revenue was up 18 percent in the US and 27 percent in Asia, the company said.

This week, a study by Bain & Co. that was commissioned by Italian luxury trade group Altagamma predicted global luxury sales will grow 10 percent this year, adding that the sector “is in good health.”

Watches and jewelry are expected to post the strongest increases, growing by 18 percent, followed by accessories at 13 percent and clothing at 8 percent.

Nevertheless, the report noted that growth will be driven by expansion in China, with luxury sales in Europe and the US next year expected to rise just 3.75 percent and 6 percent, respectively.

$2.7 Million Patek Philippe Watch Stars in Christie’s Sale

An extremely important white gold Patek Philippe single-button chronograph from 1928, undoubtedly the only one of its kind, is expected to fetch up to $2.7 million at Christie’s Important Watches sale inGeneva on May 16.

Created in 1928 on the eve of the stock market crash, the unique and complicated 1928 chronograph was a bespoke commission from one of Patek Philippe’s most important patrons, though his exact identity is unknown.

The cushion-shaped wristwatch, with vertically positioned registers and Breguet numerals, is the only known example extant of a single-button chronograph by Patek Philippe made in white gold.
As such, it’s perfectly possible that it could end up selling for more than $2.7 million, especially with the buoyant market for such horological masterpieces at the moment.

The Classicist: James Bond Style – Project X’s New British Military “Stealth” Rolexes

Project X Designs, the London-based Rolex customizer whose fans include “James Bond” star Daniel Craig, has come out with three new military-inspired “stealth” designs based on the classic Rolex Submariner and Rolex Explorer. The cool new models pay homage to Agent 007, the legendary British Special Boat Service (SBS) and military issue Submariners of 1950s – 1970s, original models of which fetch a small fortune at auction.

Founded in 1940, the SBS were actually the precursor to the UK‘s better-known SAS (Special Air Service), another elite commando unit created for covert operations. Limited to just 28 numbered examples per design, each case back of the Stealth series features a variation on the SBS’ legendary Frog, Paddle and Parachute insignia and its motto “By Strength & Guile.”

The two Rolex Submariner models in the series are the Mk III and Mk IV, one designed for daylight operations and the other more suited to night maneuvers. The Mk III pays homage to the Submariner worn by Sean Connery as 007 in the 1950s Bond movies; the Bond character was originally a former SBS commando. It features an anti-reflective satin case finish, blacked-out bezel and Stealth inscribed dial. Presented on an olive green G10 NATO strap, it’s available exclusively via the Project X website for about $14,000. The Stealth Mk IV (pictured above) has a darker, tougher look with a matte black carbon-coated case and blacked-out ceramic bezel. It too comes on a Nato strap and is priced at about $16,000.

The third model in the series is the Rolex Explorer-based Stealth Mk V. Created as a subtle and sophisticated contrast to the Submariner models, the case is satin finished before being treated with a hard-wearing black DLC (Diamond Like Carbon) coating. Issued on a back G10 NATO strap with black hardware, it also comes with a blacked-out steel bracelet and is priced at about $13,000. The Limited Edition customizations of original Rolex watches created by Project X Designs afford watch collectors “a certain individuality combined with a knowing appreciation of the original manufacturer’s heritage.”

In addition to Daniel Craig, the brand’s aficionados include Sir Roger Moore, Mark Wahlberg, members of royalty, sportsmen and musicians. The company, which has offices in Mayfair, London, was founded by Daniel Bourn, a former investment banker who developed an “obsessive compulsion” for collecting rare, modern and vintage luxury watches and decided to change careers. His first designs were a custom Submariner and Daytona in 2009 which quickly sold out.

Dwyane Wade New Hublot Watches Brand Ambassador

Star NBA basketball player Dwyane Wade of the Miami Heat was recently announced to have signed on with Swiss watch maker Hublot as a brand ambassador. Hublot’s CEO Jean-Claude Biver knows how to market his luxury brand very, very well. Though special partnerships, sponsorships, and ambassadorships, he has brought a lot of attention to Hublot. As part of the brand’s strong push in America, Hublot is wise to align with popular celebrities and athletes. Hublot already works with a number of such entities all over the world. Hublot is starting to join the ranks of some very large brands who work with major celebrities in the US – the most expensive celebrities around. Hublot will also work to assist Wade’s efforts with his charitable foundation called “Wade’s World Foundation” that works to support community-based organizations for at-risk youth. Look for not only an Hublot on Wade’s wrist, but Dwyane as the face of many Hublot marketing campaigns.

TAG Heuer Carrera MP4-12C for McLaren

McLaren and TAG Heuer have a longstanding history. Never mind that the F1 team’s drivers Lewis Hamilton and Jenson Button are both brand ambassadors for the Swiss watchmaker. Heuer took the TAG name when Mansour Ojjeh’s Techniques d’Avant Garde – onetime supplier of McLaren’s turbocharged Porsche F1 engines and still a part owner of the racing team turned automaker – took it over in the pre-LVMH days. TAG Heuer crafted special watches to accompany both the legendaryMcLaren F1 and the subsequent Mercedes-Benz SLR McLaren, and has now returned for a new watch to compliment the new MP4-12C supercar.
Based on the Carrera model, the MP4-12C edition features a carbon fiber dial with a large window to see the movement and a big orange zero where the 12 should be (to make it look more like a speedometer), housed in a sandblasted titanium case and affixed to the wrist with a perforated Alcantara strap. The orange detailing reflects McLaren’s traditional color, and the 47-jewel Dubois Depraz Calibre 4900 fly-back chronograph movement features a perpetual calendar display. Only 1000 examples of this exclusive timepiece will be made.

Panerai Limited Edition Watches For Beverly Hills & New York

As a nod to dedicated brand lovers in the US, Panerai releases four limited edition watches for the cities it feels have the highest concentration of US watch collectors. There will be two watches for each city – each with a specially engraved caseback. The Beverly Hills models have an engraving of Beverly Blvd, complete with palm trees, while the New York models will have a section of the Statue of Liberty on the back of the case.

Panerai fans have proven to gobble up limited edition pieces such as this, so I anticipate a healthy reaction. Beverly Hills gets the Panerai PAM 406 and the PAM 416. The 406 is a my favorite one, being a Luminor 1950 10 Days GMT watch. This watch will retail for $17,900, being the most expensive of the bunch (looks like I have ritzy taste). There will also the more simple PAM 416, which is a much more basic Luminor Marina model with the time a subsidiary seconds dial. This one will go for $5,100.

New York gets the PAM 407, which is a Radiomir 8 Days with a price of $12,500. it also gets the PAM 417, which is the same as the PAM 416, but with the New York style caseback engraving. All of the watches are in steel with brown leather straps. Al are 44mm wide, save for the Radiomir which is 45mm wide. The 406 and 407 will be limited to just 20 pieces, but the 416 and 417 will be limited to 150 pieces each. The watches will be available only at Panerai boutique stores in their respective cities.

Christie’s Sells Record-Breaking $91 Million Worth of Watches in 2010

With its final auction of the fall season on December 14 in New York, including the stunning collection of rare Rolexes we wrote about the other day, Christie’s International wrapped up a record-breaking year for fine and rare watches that realized an astonishing $91.2 million in total sales – the highest annual total ever achieved for watches at the global auction house. During what has emerged as a remarkable year for investment in fine timepieces, every watch sale hosted at Christie’s salerooms inDubai, Hong Kong, Geneva, and New York achieved sell-through rates above 90% by value. The top watch of the year was a unique Patek Philippe gold chronograph Reference 1527 (above) manufactured in 1943 that sold for a record-breaking $5.7 million at Christie’s Geneva in May. The top 8 prices of the year were all attributable to Pateks, and no other auction house in the world achieved as many record prices for important timepieces during 2010.

Hublot Big Bang Watch Exclusively For Tourneau Stores

Hublot CEO Jean-Claude Biver showed up in New York City recently to unveil a new limited edition Hublot Big Bang watch that will be sold via an exclusive agreement in Tourneau stores. America’s leading watch retail network, Tourneau is often blessed with the ability to get special watches from popular brands that are only available in those stores.

Mr. Biver recently mentioned in an interview that the American market is particularly important and strong to Hublot. A noteworthy point as many brands are more or less abandoning major attention on American in favor of the quickly growing, but potentially unstable, market in Asia. While Hublot certainly has feet in China and the surrounding territories, their ongoing dedication to the US is paying off for them.
At a dinner hosted by Tourneau and its newer CEO James Suess, attendees enjoyed a meal by celebrity chef Daniel Boulud. As a thanks, Boulud received a special giant Hublot wall clock for his kitchen. Such wall clocks are custom made for Hublot and absolutely prized by brand fans and collectors. The fact that the biggest names from Hublot and Tourneau showed up to the dinner is a sign of how serious each takes the partnership.
The watch itself is a variation on the classic Big Bang. In a 44mm wide case, the watch is done in 18k rose gold with a tungsten bezel and ruthenium dial. Movement and other features are identical to those from the standard Big Bang watch collection. Not sure how many pieces are in the limited edition, but the price will be $25,900 – $26,300 – depending on the strap.

Steinway & Sons Seconde Metronomique Watch

Famous German piano maker Steinway & Sons has been also making watches for the last few years. Not directly I am sure, but via a partner who creates timepieces “in tune” with the theme of high-end pianos. A new watch with the Steinway & Sons name on it offers an interesting complication that fits quite nicely with the theme of the musical brand.

The Seconde Metronomique timepiece has a small metronome on the dial that “beats” each second, moving from side to side. It is unclear as to the audible nature of the complication, but it is an interesting feature and appropriate for the theme of the timepiece. It is part of the hand-wound caliber C60 mechanical movement that has a power reserve of 38 hours. Behind the metronome hand is a revolving gear with a lyre image in it, along with another lyre image on the deeply engraved guilloche gold and enamel dial.

The watch case is 43mm tall by 26mm wide and 10mm thick. The Steinway & Sonds Second Metronomique is part of a limited edition of just 300 pieces. This will be segmented in 100 pieces in either yellow, rose or white 18k gold cases. Certainly an interesting piece for music lover or instrument collectors.

$2.5 Million Patek Philippe Stars in Christie’s Megabucks Watches Sale

An exceptionally rare and highly important rose gold Patek Philippe timepiece made in 1953 (above) is expected to fetch up to $2.5 million at Christie’s Important Watches sale in Geneva on November 15. The two crown world time wristwatch with 24 hour indication and blue enamel dial, Ref. 2523 is one of three pink gold Pateks in the sale, all of which are expected to top out at over $1 million, an extremely rare occurrence in a single sale. The other two are a perpetual calendar chronograph wristwatch with moon phases, Ref. 2499, manufactured in 1957, estimated at up to $1.25 million; and a perpetual calendar chronograph wristwatch with phases of the moon, Ref. 1518, manufactured in 1948, estimated at up to $1.03 million. 388 lots in total will be offered in two sessions during the historic sale and are expected to realize a combined total estimated in excess of $13 million.