The 1-percent solution: Buy more luxury toys

Double dip? You mean like when you’re digging into your wallet for that second pair of Blahnik pumps?

Luxury shoppers are shrugging off the threat of a global recession, braving choppy stock markets and rising Wall Street protests to splurge on Louis Vuitton handbags, Dior dresses and Bulgari watches.

That, at least, is what French luxury conglomerate LVMH told investors yesterday as it reported a 15-percent gain in third-quarter sales, adding that its business outlook for the rest of the year is upbeat.

“In the current environment, most people are looking for reasons to be worried rather than to be optimistic,” LVMH finance director Jean-Jacques Guiony said, referring to fears about Europe’s debt crisis that have rocked stock markets worldwide.

While those worries limited sales growth in Europe to 7 percent in the most recent quarter, revenue was up 18 percent in the US and 27 percent in Asia, the company said.

This week, a study by Bain & Co. that was commissioned by Italian luxury trade group Altagamma predicted global luxury sales will grow 10 percent this year, adding that the sector “is in good health.”

Watches and jewelry are expected to post the strongest increases, growing by 18 percent, followed by accessories at 13 percent and clothing at 8 percent.

Nevertheless, the report noted that growth will be driven by expansion in China, with luxury sales in Europe and the US next year expected to rise just 3.75 percent and 6 percent, respectively.

Rich are de-luxe

There’s a chilling wind blowing across the red-hot luxury category.

Upper-crust shoppers, who have spent lavishly in recent quarters on everything and anything luxury — from Louis Vuitton handbags to Burberry trench coats — may be finally coming to the end of the budgets.

With a credit crisis in Europe and the US stock market gyrating after the nation’s debt downgrade, swanky retailers are bracing for the danger that their well-heeled clientele could clamp down on spending this fall.

To soothe such worries, Saks Inc., parent of one of the larger luxury retailers, Saks Fifth Avenue, yesterday took the rare step of disclosing this month’s business trends as it reported quarterly results, noting that demand in recent weeks for pricey shoes and designer dresses has met expectations.

Nevertheless, “severe market corrections or prolonged downturns have historically negatively affected us,” Saks CEO Steve Sadove warned investors.

The comments echoed an uncertain outlook from New York luxury group Ralph Lauren, whose president Roger Farah said last week he was “concerned about macroeconomic uncertainty” as the holidays approach.

Wealthy shoppers lately have been building momentum, fueling an 11.6 percent gain last month in US luxury sales excluding jewelry, according to an estimate by MasterCard SpendingPulse. That was up from luxury gains of 4.7 percent and 8.2 percent in May and June, respectively, handily outpacing the rest of the retail sector.

As of this week, well-heeled consumers still haven’t been rattled by the stock market, and the luxury industry’s expectation for an 8- to 10-percent holiday increase appears to be on track, adds Sherif Mityas, a partner in the retail practice at A.T. Kearney.

“They may be taking pause, but I’m not sure people in the affluent segment have gotten their minds around the idea that we’re headed for a double-dip recession,” Mityas said.

He noted, however, that “if we truly experience a double-dip recession, then the luxury sector will be the first to feel the pain — when retail goes down luxury goes down even worse.”

Saks thrilled shoppers — and angered many fashion brands — when it slashed its prices as much as 70 percent after the collapse of Lehman Brothers in 2008.

“The wound is still fresh from 2008,” said Andrew Sacks of AgencySacks, a research firm focused on luxury consumers. “It’s an easy thing for people to remember, and it’s not that long since we started to reverse course — I can’t imagine people not being concerned.”

Saks’ jittery outlook helped drive its shares down 4.6 percent yesterday, much steeper than the 0.7 percent drop in the Dow Jones industrial average.

In addition, Tiffany fell 3.7 percent, Coach dropped 4.5 percent and Ralph Lauren Corp. was down 2.2 percent.

Louis Vuitton Launches First Luxury iPhone App

Famed French luxury goods house Louis Vuitton has just launched Amble, designed to be the ultimate iPhone app for chic travelers. The Amble application, Vuitton’s first, interacts with a dedicated Amble website, enabling travellers to prepare their luxe journey on their computer or iPad. According to the company, Amble is “an invitation to explore the world at a leisurely pace [and] make serendipitous discoveries”, which you can then record on your iPhone in photo, video, audio or note format in the “My Amble” section of the application. The app draws on the treasure trove of information provided by the acclaimed Louis Vuitton City Guides.
Addresses are provided free with Amble for various cities covered by the guides, while the full Louis Vuitton City Guide content can be purchased from iTunes for selected cities. In addition, at any time users can click on the “Around Me” icon, an ergonomic interface using the GPS iPhone facilities, in order to discover places of interest near to their position. The app also offers users the opportunity to share their favourite “spots” along their journeys with their friends via email, Facebook or Twitter, as well as to submit them to Louis Vuitton, where they may be published on the website. Amble can now be downloaded free of charge from the Apple App Store.

LVMH Poised To Take Over Luxury Brand Hermes?

“If you are friendly, you will withdraw Mr. Arnault” – a statement recently made by Hermes Group board to LVMH CEO Bernard Arnault. Recently LVMH acquired a full 17 percent of Hermes stock, signaling a possible move to take over the popular family-owned luxury brand. Hermes is one of the last remaining family-owned major luxury brands, most are part of larger groups such as LVMH and the Richemont Group. LVMH is said to be the largest luxury group in the world.
After acquiring the large stake in Hermes, LVMH announced that it did not have current intentions to take over Hermes. Hermes has made it very clear that they do not wish to be part of a large luxury group – a move that would fundamentally change how the brand is run and operated. Hermes seems to be dedicated to remaining independent, which is understandable given the massive changes that occur when large groups take over such brands.

The good name of Hermes would benefit LVMH that already has names such as Louis Vuitton – arguably a direct competitor of Hermes. With Hermes under its belt, LVHM would have more ammo to fight the Richemont Group – which is arguably its largest competitor. At issue are a range of products such as leather goods, lifestyle products, clothing, watches, jewelry, and more.

While LVMH seems clear in their dis-intent to take over Hermes completely at this time, the act of buying 17 percent of the stock is not without meaning. LVMH likely wants to prevent other groups from taking the brand over, and may also be planning out ways of engaging in a future friendly or hostile take over. Hermes family members are said to retain about 73 percent of all Hermes shares. So LVMH would have to negotiate the family members directly in order to pursue such a takeover – who have special rights associated with Hermes bylaws in order to prevent hostile takeover attempts. Stay tuned in the next year or so to see what becomes of this potential take over attempt.

Luxury retail biz soaring despite woeful economy

Prada shoes, Hermes handbags and Valentino dresses are selling briskly, as are shares of the companies that own those luxury brands.

French luxury conglomerate PPR said yesterday its sales in the most recent quarter surged 17 percent, driven by demand in the US and Europe for its Gucci and Alexander McQueen labels. The news gave a boost to PPR’s shares, which are up nearly 15 percent over the past six months.

The recent buying frenzy for shares of luxury brands has been fueled partly by demand from the firms themselves.

LVMH — which counts Louis Vuitton and Fendi in its stable of prestigious brands — said this week it may enlarge a 17-percent stake it recently bought in Hermes. And last week, Tod’s CEO Diego Della Valle disclosed he has become the largest shareholder of Saks after amassing a 19-percent stake.

Luxury insiders are mounting such shopping sprees partly because the stock market’s recent rally is poised to fuel solid demand for pricey merchandise during the holidays — a trend that’s sure to boost profits.

But luxury bigwigs also appear to be betting on a sustained growth streak ahead, both here and in overseas emerging markets, according to Michael Appel of the consulting firm AlixPartners.

“From their perspective, it’s a long-term value play,” Appel told The Post. “There is a lot of wealth being created in places like China, and there are a lot of luxury brands that have tremendous potential in the coming years.”

While luxury spending is still well short of the lofty levels of 2005 and 2006, industry watchers say the psychology of wealthy shoppers has been as much of a problem as their bank accounts.

During the recession, “it just wasn’t cool to spend,” Appel said. Lately, however, the improving stock market “has given them a bit more confidence that things are moving in the right direction.”

It’s easier for the wealthy to be confident not only because they get bigger paychecks, but also because they’ve been relatively insulated from the spotty job market. While US unemployment hovers near double digits, the figure is less than 4 percent for those with incomes of $100,000 and up, according to consulting firm Bain & Co.

However, the moods of the wealthiest shoppers — while still the most upbeat — have cooled since the summer, according to Andrew Sacks of AgencySacks, a consultant to the luxury sector.

He speculates that the recent spate of insider buying in luxury is a reflection of operations that were streamlined during the recession and are now poised to reap higher profits as a recovery takes hold.

“So many of these companies are so much leaner, they’ve become efficient businesses again,” Sacks said.

Luxury Goods Giant LVMH Seeing Better Times

LVMH, the world’s leading luxury retailer and marketer of such as brands as Dom Perignon and Dior, said its sales so far this year have risen sharply, driven largely by Asia and by demand for champagne.

The strong performance from LVMH, and its top-branded products under the Louis Vuitton name, is in line with other luxury marketers since the beginning of the year, indicating that spending in the luxury sectors has returned in earnest.

LVMH said its sales rose 23.6 percent in the third quarter and were up 19 percent at 14.2 billion euros (19.9 billion dollars) for the nine months to September compared with the same period in 2009.

The Fashion and Leather goods division was the biggest earner, with nine-month sales of 5.46 billion euros up 20 percent, following by Selective Retailing with sales of 3.71 billion euros, up 17 percent.

Wines and Spirits jumped 22 percent to 2.15 billion euros.
LVMH said the “excellent performance” in the nine months confirmed its confidence for full-year 2010.

LVMH counts among its brands, Givenchy and Guerlain perfumes, as well as Moet and Chandon,Glenmorangie and Ardbeg Scotch whiskies.

LVMH’s shares are up 41% so far this year.

Coach Sees A Bright Future in Men’s Luxury


As a leading U.S. retailer of luxury products, Coach produces lifestyle handbags and accessories for the luxury market that include other exclusive brand heavyweights such as Hermes, Louis Vuitton, Prada, and Gucci.

Coach’s main driver of sales are their handbags. For various reasons, Coach has seen its sales of handbags as a percentage of total sales, decline from 65% to 62% since 2005.

During this same time period, sales of Coach accessories – belts, wallets and wristlets have increased from 28% to 29%, again as a percentage of total product sales. Coach has successfully made a focused effort in recent years to increase that company’s accessory sales.

It’s no secret that women have long been the dominant focus of both luxury retailers and designers. Women have traditionally spent far more than men on clothes and accessories.

But there has been an increase demand for men’s luxury products as men’s fashion choices grow more sophisticated. This shift has led to a new channel of growth in the luxury industry, which has suffered in this global economic recession.

For example, in both the U.S. and U.K. over the past five years, there has been an increase in men’s designer clothing sales at a rate twice that of the women’s sector.

Even in developing countries such as China and India, the men’s luxury market grows at a fast pace between 25-35% annually.

Given the overall growth in men’s luxury sales and the current increased focus by Coach, the company could see strong growth in the next several years, before its luxury industry competitors begin playing catch-up.

One of the newer strategies by Coach to further develop the mens’ luxury market, is to open all men’s stores in the near future.

LVMH to Open New Luxury Hotels

cheval  blanc hotel
Luxury Goods conglomerate LVMH, owner of Louis Vuitton, plans to open a series of new luxury hotels starting in Oman and Egypt. The hotels will incorporate LVMH brands such as Vuitton and Dior boutiques and Givenchy spas. The company has created LVMH Hotel Management to “oversee the group’s activities in the luxury hotel sector” and “maximize the value of its brands”. The two new hotels, named Cheval Blanc after one of LVMH’s famed Bordeaux vineyards, are slated to open in 2012. The move follows the successful 2006 opening of the LVMH-backed Cheval Blanc hotel in Courchevel, France (above). The Maison Cheval Blanc in Oman is sited on the 11 square- kilometer island of Al Sodah and will include 32 private villas. The development in Egypt is on the private island of Amoun in Aswan and will include about 40 suites overlooking the Nile. LVMH notes that “other projects are currently under study in exceptional destinations”. The company won’t own the real estate or finance construction, but will instead run the resorts under management contract.