An exceptional 1954 Ferrari 375 MM Berlinetta (above), the fifth of only seven examples ever built, sold for an astounding $4.6 million at RM’s Sports & Classics of Monterey sale on Saturday night, leading an impressive group of 14 individual sales (including eight other Ferraris) which shattered the magic million dollar mark. TV personality and former racer Alain de Cadenet joined auctioneer Max Girardo onstage for the six-hour sale, which saw 84 motor cars cross the podium before a packed house. The Saturday night sale marked the conclusion of RM’s 2010 Classics of Monterey event, which attracted record bidder registrations from 29 countries, including Monaco, Brazil, Japan, and the United Arab Emirates.
The wristwatch is fast becoming the main symbol of a man’s taste and accomplishments. Unlike houses and cars, a watch accompanies a man everywhere he goes. And like his tie and his shoes, quality is far more meaningful than quantity. Men may receive watches as gifts, but if you have your eye on one and no holiday is in sight, you shouldn’t hesitate to make it your own. Purchasing the watch yourself allows you to express particular aspects of your personality and style. A luxury watch makes a clear statement about who you are and, perhaps more importantly, where you are going. Perhaps no luxury watch is as tempting as the Ferrari watch.
In the past, Ferrari joined with Girard-Perregaux and then Panerai to create luxury watches, but recently ended its partnership with Panerai. Their next offering, which comes out in the fall, is being produced by Cabestan. The Scuderia One boasts a complicated movement, exotic components (titanium and magnesium alloys and a carbon fiber used in Ferrari cars), and a price tag of $300,000 that guarantees ownership by only a select few. Plus, it’s available only to Ferrari vehicle owners. Ferrari and Cabestan will produce only 60 Scuderia One watches; the first release will be this fall.
If the Scuderia One is out of your price range or you prefer Lamborghini cars, consider an existing Panerai Ferrari watch: the Granturismo or the Scuderia; you’ll still be wearing an amazing synthesis of technology, design, and elegance on your wrist. These stunning watches are available for between $6,000 and $25,000 and there are many different models available.
Be sure to work with a reputable dealer when you buy your designer wristwatch; this isn’t the time for ebay. Make sure the watch you buy is authentic with intact original parts and a verifiable serial number. Educate yourself about and verify identifying marks; Panerai Ferrari Granturismo watches, for example, have the Ferrari logo on the watch and the case and a small horse at the 12:00 position on the watch face. Be sure to purchase jewelry insurance for your watch; this isn’t just a gift, but an investment.
If you’re having trouble making a decision, whether you are purchasing a watch or other jewelry for yourself or someone else, consult a personal jewelry consultant. Someone who knows the industry well can narrow down your options, present you with carefully selected options, and negotiate the best price on your behalf.
Whether you select a Ferrari or another luxury brand wristwatch, this will be a concrete symbol of success that you will treasure for many years to come.
In addition to the $1.5 million 1950 Ferrari 166/195S Cabriolet by Vignale being offered by Bonhams, and RM Auctions’ one-of-a-kind 1937 BMW 328 Mille Miglia ‘Büegelfalte’, UK auction house Coys will sell a selection of rare Ferraris, Maseratis and more during the Grand Prix de Monaco Historique this weekend. Starring in Coys’ Legende et Passion sale on April 30th is a 1955 Maserati A6G Zagato Competition Berlinetta (above), one of only 20 built, which is expected to fetch up to $1.3 million. Originally owned by an Italian count, the car has a documented racing history including the 1957 Mille Miglia, Coppa Intereuropa, and the 1957 Tour of Sicily (Targa Florio). Following a full restoration it is ready to compete in the highest profile international historic events and concours d’elegance. Also on offer in the stunning sale: the famous 1980 Ferrari ‘Pinin’ 12-cylinder, four-seater prototype saloon; a 1959 Ferrari 250 GT Pininfarina Coupe; and last but not least, bodywork from the only Ferrari 250 GTO to carry distinctive, Le Mans Berlinetta-type coachwork.