The wristwatch is fast becoming the main symbol of a man’s taste and accomplishments.  Unlike houses and cars, a watch accompanies a man everywhere he goes.  And like his tie and his shoes, quality is far more meaningful than quantity.  Men may receive watches as gifts, but if you have your eye on one and no holiday is in sight, you shouldn’t hesitate to make it your own.  Purchasing the watch yourself allows you to express particular aspects of your personality and style.  A luxury watch makes a clear statement about who you are and, perhaps more importantly, where you are going.  Perhaps no luxury watch is as tempting as the Ferrari watch.

In the past, Ferrari joined with Girard-Perregaux and then Panerai to create luxury watches, but recently ended its partnership with Panerai.  Their next offering, which comes out in the fall, is being produced by Cabestan.  The Scuderia One boasts a complicated movement, exotic components (titanium and magnesium alloys and a carbon fiber used in Ferrari cars), and a price tag of $300,000 that guarantees ownership by only a select few.  Plus, it’s available only to Ferrari vehicle owners.  Ferrari and Cabestan will produce only 60 Scuderia One watches; the first release will be this fall.

If the Scuderia One is out of your price range or you prefer Lamborghini cars, consider an existing Panerai Ferrari watch: the Granturismo or the Scuderia; you’ll still be wearing an amazing synthesis of technology, design, and elegance on your wrist.  These stunning watches are available for between $6,000 and $25,000 and there are many different models available.

Be sure to work with a reputable dealer when you buy your designer wristwatch; this isn’t the time for ebay.  Make sure the watch you buy is authentic with intact original parts and a verifiable serial number.  Educate yourself about and verify identifying marks; Panerai Ferrari Granturismo watches, for example, have the Ferrari logo on the watch and the case and a small horse at the 12:00 position on the watch face.  Be sure to purchase jewelry insurance for your watch; this isn’t just a gift, but an investment.

If you’re having trouble making a decision, whether you are purchasing a watch or other jewelry for yourself or someone else, consult a personal jewelry consultant.  Someone who knows the industry well can narrow down your options, present you with carefully selected options, and negotiate the best price on your behalf.

Whether you select a Ferrari or another luxury brand wristwatch, this will be a concrete symbol of success that you will treasure for many years to come.